Skills › Content & Creative › Design & visual
brand-guidelines
Applies Notion Avatar's hand-drawn minimalist style to any artifact that may benefit from having the project's look-and-feel. Use it when brand colors, style guidelines, visual formatting, or design standards apply.
The full skill
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name: brand-guidelines
description: Applies Notion Avatar's hand-drawn minimalist style to any artifact that may benefit from having the project's look-and-feel. Use it when brand colors, style guidelines, visual formatting, or design standards apply.
license: Complete terms in LICENSE.txt
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# Notion Avatar Brand Styling – Hand-Drawn Minimalist Style
## Overview
To access Notion Avatar's official brand identity and style resources, use this skill.
**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, hand-drawn style, minimalist design, visual formatting, visual design
## Brand Guidelines
### Design Philosophy
Notion Avatar follows a **hand-drawn minimalist aesthetic** characterized by:
– Clean, simple layouts with generous white space
– Hand-drawn SVG illustrations and decorative elements
– Bold, confident strokes and borders
– Playful yet refined visual language
– Emphasis on clarity and ease of use
### Colors
**Primary Colors:**
– Background: `#fffefc` – Warm off-white background (primary surface)
– Primary Text/Border: `#000000` – Pure black for text and borders
– Secondary Text: `#6b7280` (gray-500) – For secondary information
– Body Text: `#374151` (gray-700) – For body content
– Heading Text: `#111827` (gray-900) – For headings
**Interactive States:**
– Hover Background: `#f9fafb` (gray-50) – Subtle hover states
– Active Background: `#f3f4f6` (gray-100) – Active/pressed states
– Border Hover: `#000000` – Black borders on hover
**Accent Colors:**
– Use sparingly for special elements
– Maintain high contrast with background
– Prefer black/white/gray palette for consistency
### Typography
– **Primary Font**: Quicksand (font-weight: 600, semi-bold)
– **Font Stack**: `'Quicksand', system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Microsoft YaHei, Source Han Sans SC, Noto Sans CJK SC, WenQuanYi Micro Hei, sans-serif`
– **Font Weight**: 600 (semi-bold) for all text
– **Font Style**: Hand-drawn, friendly, approachable
– **Note**: Quicksand font file is located at `/fonts/Quicksand.ttf`
### Visual Elements
**Borders:**
– Use thick borders for emphasis: `border-3` (3px) or `border-4` (4px)
– Border color: `#000000` (black)
– Border style: `solid` for most elements
– Border radius: `rounded` or `rounded-full` for buttons and cards
**Buttons:**
– Primary (filled): `bg-black text-white font-bold py-2 px-4 rounded-full hover:bg-gray-800`
– Secondary (outlined): `border-3 border-black text-black font-bold py-2 px-4 rounded-full hover:bg-gray-50`
– Tab buttons: `px-6 py-2 rounded-full border-2 border-black transition-colors`
– Active: `bg-black text-white`
– Inactive: `bg-transparent text-black hover:bg-gray-100`
**Cards & Containers:**
– Background: `bg-white`
– Border: `border-3 border-black` or `border-4 border-black`
– Border radius: `rounded-lg`
– Shadow: Minimal or none (prefer borders over shadows)
**Icons & Illustrations:**
– SVG format with hand-drawn style
– Stroke width: 24px for avatar parts, variable for icons
– Stroke color: `#000000` (black)
– Fill: Transparent or white for faces
– Line caps: `round`
– Line joins: `round`
## Features
### Hand-Drawn Aesthetic
– All SVG graphics use hand-drawn, organic lines
– Avoid perfect geometric shapes – slight imperfections add character
– Use rounded line caps and joins for softer appearance
– Decorative elements (like header decoration) add visual interest
### Minimalist Layout
– Generous white space (`#fffefc` background)
– Clean, uncluttered interfaces
– Clear visual hierarchy through size and weight
– Simple, intuitive navigation
### Bold Borders
– Thick borders (3-4px) create strong visual definition
– Black borders provide high contrast
– Rounded corners soften the boldness
– Borders replace shadows for depth
### Typography Application
– Quicksand font throughout for consistency
– Semi-bold weight (600) maintains readability
– Generous line height for body text
– Clear hierarchy through size, not weight variation
## Technical Details
### Font Management
– Quicksand font is loaded via `@font-face` in `global.css`
– Font file location: `/public/fonts/Quicksand.ttf`
– Font display: `swap` for better performance
– Fallback to system fonts ensures compatibility
### Color Application
– Use Tailwind CSS classes for consistency
– Custom colors defined in `tailwind.config.js` if needed
– Background color applied to `html` element: `#fffefc`
– Maintain high contrast ratios for accessibility
### Border Implementation
– Tailwind border width utilities: `border-3`, `border-4`
– Border color: `border-black` (`#000000`)
– Border radius: `rounded`, `rounded-lg`, `rounded-full`
– Border style: `border-solid` (default)
### SVG Guidelines
– Use hand-drawn style paths, not perfect shapes
– Stroke width: 24px for avatar components, 2-4px for icons
– Stroke color: `#000000`
– Fill: Transparent or `#ffffff` for faces
– ViewBox should match intended size
– Optimize SVGs with SVGO when possible